Neeraj Chopra Breaks Ties with JSW Sports, Launches Bold New Venture Vel Sports

India's javelin superstar Neeraj Chopra, the first athlete to win an Olympic gold in track and field for the country, has ended his decade-long association with JSW Sports and launched his own athlete management firm, Vel Sports.

The 27-year-old, who clinched gold at the Tokyo Olympics in 2021 and silver at the Paris Olympics in 2024, made the announcement on Monday. Chopra expressed gratitude for JSW's support since 2016, stating, "Over the last decade, our journey together has been one of growth, belief, and achievement. JSW Sports has played a defining role in my career, and I'll always remain grateful for their support and vision." He added that both parties are parting "with deep respect and pride."[1][2]

JSW Sports CEO Divyanshu Singh echoed the sentiment: "Working with Neeraj has been an incredible experience... We're immensely proud of what we've achieved together and wish him continued success." The partnership included organizing events like the NC Classic in Bengaluru, featuring top global javelin throwers.[2]

Chopra's achievements under JSW include a World Championship gold in 2023, silver in 2022, and multiple podium finishes on the international circuit. Notably forward-thinking, Chopra is venturing into entrepreneurship during his athletic prime, rather than post-retirement.[2]

Vel Sports marks Chopra's entry into athlete management, aiming to nurture emerging talents with the same values of excellence that defined his career. Fans and sports enthusiasts are buzzing about this new chapter for the Haryana-born icon, who continues to inspire a nation.